As a graphic designer for the University of Minnesota's Student Unions & Activities, I've had the opportunity to design promotional materials for a wide variety of events, activities, and promotions at the school. I have designed print materials such as posters and fliers, digital materials, logos, and entire campaigns.
I was selected to redesign the logo for the Whole Music Club, the music venue at the University of Minnesota. The previous logo had been in use for over thirty years, and I wanted the new design to feel new, fresh, and completely unique. In playing with the idea of "bits becoming a whole" – an idea based off the name – I designed the logo so the shapes would form the negative space of the name. This new logo exemplifies what the Whole should be about: new, fresh things, from music to design. I designed a black and white option, an outlined version, and some multi-colored variations for seasonal promotions.