LOGO DESIGN
Logo and branding work is not only something I’ve done consistently during my full-time roles throughout my career, but also as a freelance designer. Working with the client from initial moodboards and sketches until the completed brand standards is one of my favorite processes as a designer and illustrator. Here are a few examples of logos and identity design that I’ve done throughout the years.
FLOWER LADY
Flower Lady is small woman-owned floral shop in the greater Twin Cities. After discussing her goals and vision, I created this illustration-based logo that portrayed her feminine and independent business ethos.
ARTSPACE ANNUAL FUND
Artspace’s Annual Fund is an event that brings together arts patrons from across the country to help raise money for their continuing efforts. I designed the event logo, as well as accompanying brand imagery for the Fund’s materials, including a brochure, flyers, and additional iconography for a cohesive event brand.
WHOLE MUSIC CLUB
I was selected to redesign the logo for the Whole Music Club, the music venue at the University of Minnesota. The previous logo had been in use for over thirty years, and I wanted the new design to feel new, fresh, and completely unique. In playing with the idea of "bits becoming a whole" – an idea based off the name – I designed the logo so the shapes would form the negative space of the name. This new logo exemplifies what the Whole should be about: new, fresh things, from music to design. I designed a black and white option, an outlined version, and some multi-colored variations for seasonal promotions.
