branding • packaging • identity • illustration
Autumn Thief Cider Co. is a small brewery located in the bluffs of Wisconsin, right outside Eau Claires. Whereas most ciders take inspiration simply from apples or apple trees, Autumn Thief focuses on what makes their cider unique: their fresh, delicious, juicy apples handpicked straight from their own orchards. Autumn Thief takes its aesthetic inspiration from the work of Frank Lloyd Wright, the world-renowned architect and designer, who was born and raised in the same town in which the brewery now resides. However, the packaging's sharp geometric lines and cunning fox illustrations aren't the most important part of the cider. The most important part is inside the bottle, where the complex yet familiar flavor of autumn seems to transport you to the forests of Wisconsin, where small mischievous foxes run wild.